PURITO may be a combined word of "Purify" and "To” (comes from a Chinese character, 土 that means “Soil”). “Purify” suggests that to purify their natural ingredients to form safe and clean merchandise. “To” suggests that to travel back to basics to strengthen and repair folded skin barriers back to the fundamentals. Like a healthy root grows a healthy tree, health is that the root of glowing skin. Dramatic short results are exciting, however they don’t last. With PURITO you'll relish life-long healthy skin!